CASE STUDY – YARRA RANGES TOURISM (Industry Summit)
YARRA RANGES TOURISM
Yarra Ranges Tourism promotes the tourism industry across the Yarra Ranges, Dandenong Ranges and the Nillumbik Shire. They do so by showcasing the region as a whole, and by providing education and marketing support for many tourism operators in the region.
After 2 years of COVID lockdown, the annual industry summit was finally able to take place in June 2022. The event was as much about being back together after such a long absence, as well as looking forward to future opportunities.
To close the summit, Yarra Range Tourism wanted to show a video to acknowledge some of the many partners who have endured through the tough period. They also wanted to create an overview of the event to encourage and inspire for the year ahead.
WHAT WE DID
It was an absolute privilege to work with so many operators, many of whom are family businesses who started over 40 years ago and built everything from the ground up, literally stone by stone. Whilst the locations were beautiful, the people were really the heroes of this video, and that’s what we wanted to show.
The video was filmed over 3 whirlwind half-days. The itinerary involved filming at 2-3 locations per hour, covering nearly 20 locations. The video was then constructed using the new footage plus some pre-existing footage from previous shoots.
The final result was a warm, emotional ‘hello’ to the audience from familiar faces, and was extremely well received and appreciated at the summit.
The summit overview was filmed on the day. Although we did not intend to record all presentations, enough was filmed to craft together an intro story that sets the scene for the summit. We then cap off the story with the central theme of networking and being together at least.