CASE STUDY – YARRA RANGES TOURISM
YARRA RANGES TOURISM
Yarra Ranges Tourism promotes the tourism industry across the Yarra Ranges and Dandenong Ranges. They do so by showcasing the region as a whole, and by providing education and marketing support for many tourism operators in the region.
With COVID-19 devastating the tourism industry as a whole, it was important to remind the rest of us that the operators are doing their best to adapt to the tough conditions. Additionally, with a number of local events such as the Yarra Valley Writers Festival needing to move online, it was important to give attendees a ‘sense of place’ so that they could still connect with the essence of the region whilst staying at home.
WHAT WE DID
We created a number of videos showcasing the beating heart of the region, especially the incredible optimism displayed by the operators who are either still doing business as they can, or are on pause but just can’t wait to see us visit them when we can.
For the Yarra Valley Writers Festival, a promotional video was created to depict the region becoming ‘Bookish’ ahead of the festival. Then for the online festival, montages showcasing the region were created for early morning, afternoon and evening, to be displayed at the festival during those times. And so, despite being at home, the attendees were still able to connect with the beauty of the region, and enjoy the wonderful colours of Autumn.
Outathebox Productions is so proud to be a partner with Yarra Ranges Tourism, and look forward to continuing our support for the operators and businesses in the region.