CASE STUDY – Run it By Kate

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Run it By Kate

Run it By Kate specialises in outdoor group fitness. Sessions are run daily at Princess Park, and they offer classes ranging from running, to general fitness, HIT classes and yoga.

THE CHALLENGE

Kate wanted to create a business introduction video to help clients make a decision about joining her classes and programs. She is no stranger to posting selfies on social media, but wanted something more professional for permanent content for websites and profile pages, and a little different to what she may normally post.

In particular, we wanted to ensure we captured the sense of freedom associated with being outdoors, which is a major selling point for those who don’t enjoy repetitive training within closed walls.

WHAT WE DID

Whilst many business owners focus on what they want to tell people, it’s what potential clients need to hear that matters most. And in this situation, we believed that the client experience coming directly from them would be far more compelling.

So we drafted a set of interview questions covering the main themes that we felt were the strongest differentiators for the business, and what we got back from her clients was absolute gold – genuine, passionate, and deeply heart-felt.

The bulk of the filming took place on an amazing Saturday morning, and we finished with a short interview session with Kate. The edit was delivered within 1-2 weeks from the shoot, in multiple formats (widescreen, square, 4:5, 9:16), along with a set of stills for her to use as needed.

Kate was super pleased with the results, and I look forward to working with her again on a special event later this year.

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Call me on 0419 595 848, or enter your details below, and I will be in touch as soon as possible.

CONTACT ME FOR A FREE CONSULTATION

Call me on 0419 595 848, or enter your details below, and I will be in touch as soon as possible.