CASE STUDY – LIFESTYLE ESSENTIALS

CONTACT ME
CALL NOW

LIFESTYLE ESSENTIALS

Lifestyle Essentials is a physical fitness service provider based in Mitcham that helps people who have had an injury or have led a sedentary lifestyle to get their life back. They provide services including personal training, Osteo, Remedial massage and weight loss programs to help people to live a more active and healthy lifestyle.

THE CHALLENGE

Lifestyle Essentials needed a branding package to website visitors to understand the essence of what they do. To do this, we needed to create a series of videos to guide the customer through their journey so they can make an informed decision. We also wanted to accentuate the key points of difference for this business, being the specific target clientele, and the four pillars that underpin the Lifestyle Essentials approach, being Movement, Nutrition, Community and Education.

WHAT WE DID

I helped Lifestyle Essentials to design a series of video content that is sequenced in a way that brings the client closer to making a decision about them, step by step.

Banner video: With the target client of Lifestyle Essentials being from middle to senior age groups who don’t necessarily see themselves ‘fitting in’ at a typical gym, it was important that we have plenty of visuals of people just like them, feeling completely at home and enjoying themselves. So that is what we did with the silent banner, so that a web visitor immediately establishes that they can actually see themselves at this place.

Business Introduction: This video is all about the client, and why they are here – the importance of getting their lifestyle back. Until that is established, nothing else matters! It’s all about care, understanding and building trust at this point.

Business Explainers: Now that a certain level of comfort has been built and the visitor is genuinely interested in learning more, we can start explaining some of the philosophy behind the programs at Lifestyle Essentials though 5 explainer videos.

Client Testimonials: Whilst it all sounds great on paper, we need to hear from genuine clients. So we had 4 clients tell their unique stories, to seal the deal on what Lifestyle Essentials has done for them.

The branding package included all design and consultation, and the preparation guidance allowed all filming to be completed within 4 hours.

MORE SAMPLES

MORE INFO ON BUSINESS VIDEOS
MORE CASE STUDIES

CONTACT ME FOR A FREE CONSULTATION

Call me on 0419 595 848, or enter your details below, and I will be in touch as soon as possible.

CONTACT ME FOR A FREE CONSULTATION

Call me on 0419 595 848, or enter your details below, and I will be in touch as soon as possible.