CASE STUDY – BAM BAM ITALIAN
BAM BAM ITALIAN
BAM BAM ITALIAN is a great restaurant based in Emerald in the Dandenong Ranges. It’s a family oriented restaurant servicing delicious Italian cuisine for locals and visitors to the area.
Dougie and Bel were interested in producing a Cinema Ad to promote their restaurant, particularly to the locals. They had a script prepared, and needed someone who could bring their vision to life at a reasonable cost.
WHAT WE DID
I started with reviewing their script and made it more conversational, which also suited Dougie’s genuine, down to earth personality a lot better. The line ‘bringing the food we love to the people you love’ came out of this review, and was a great summary of where their passion truly lies. Italian food is all about generosity, sharing, and great times with family and friends. And that’s what we set out to show.
The filming took a full day, covering meal preparation through to the end of dinner service. Having identified their target market being families, retirees and group dining, we made sure that those groups were specifically represented in the final video. The filming was done in a casual manner so that nobody had to ‘act’. And so what you see was exactly what it was – people sharing great food and great times.
We received a lot of great feedback from this ad, and many customers mentioned the ad when they stopped for a visit to the restaurant.