CASE STUDY – ANDERSON PROJECT RECTIFICATIONS
ANDERSON PROJECT MANAGEMENT
Anderson Project Management manages building construction projects across Melbourne, specialising in the rectification of existing buildings.
The company had just established a new arm of the business called Anderson Building Rectifications. This entity focuses on the rectification of high rise apartment and office buildings. The challenge was to create compelling content to commence targeting this specific market.
WHAT WE DID
After a number of conversations with APM, it was apparent that not only did APM provide excellent results for their clients, but their customer service was second to none. In particular, they took care of not only the needs of their clients, but also the tenants and residents in the buildings they worked on. That story had to be made clear for all prospective future clients.
Outathebox Productions provided interview script templates to help develop a logical storyline and focus for the client interviews. Then, working with APM’s marketing consultant, we crafted a business introduction video, as well as a series of client testimonial videos. These real-life stories vividly brought to life how APM went over and above to not only complete the required works where others had failed, but also managed the tenants with compassion and skill to make sure they were fully at ease.
In the end, the genuine nature of the testimonials told APM’s story in a way that no meticulously crafted script ever could.